The trite old adage of a picture speaking a thousand words cannot be more appropriate. Transcending the barriers of language, idioms and cultures CETC helps you communicate with your employees in an interesting and enjoyable way through the medium of creatively made films. If you need a specific organization message permeating through the hierarchy or have to teach an important skill/impart a skill or even video document a technical process for others to learn and follow, films are a great medium. CETC conceives robust scripts, interesting visuals and creatively executes films for high impact & memorable learning assimilation. We are possibly one of the only Indian firms to understand adult pedagogy and film making with equal dexterity. CETC has delivered promotional and identity films along with animated sequences to clients within all sectors. A glimpse from among our repertoire of films is as given below:

Chanakya Speaks-cover copy Chanakya Speaks An inspiring film unveiling the relevance and pertinence of the applications of Chankya’s (an advisor to the Indian Maurya King, Chandragupta, 340BC-298BC) teachings to modern day Management and Business skills. The story revolves around the quest of a young business executive who takes a journey to rediscover Chanakya’s Seven Pillars applying the learning for the growth of his organization and betterment of his own life. His interactions with some of India’s most successful leaders in business prove that Chanakya’s teachings are still relevant and pertinent to the current business context.
Drawing the Line: Creating a Respectful Workplace     Drawing the Line is a customised film based on 3 cases made to create awareness about sexual harassment at the workplace and understanding what behaviours are acceptable in an organizational environment. The cases are follows: Boys Cannot be Boys Where She Goes, I Follow Malefina
Zero Tolerance for Aditya Birla Group     A hard line, yet sensitively made film on Zero Tolerance towards Sexual Harassment at workplace. The film addresses attitude towards and understanding of Sexual Harassment at the workplace, its implications and the ABG policy towards it.
Suraksha Safety Training for HPCL     An innovative and customized film based training module in 9 Indian languages to enhance the adherence to safety practices and increase understanding of and build a responsible attitude towards safety. The target audience was the drivers and contract workmen of the Tank Truck Crew of HPCL.    
Jaan Hai To Jahaan Hai for ACC Ltd.     A film on road safety for the drivers of the fleet of trucks used by Associated Cement Company Ltd. to transport it’s goods across the country. The film was translated into 9 Indian languages and focused on attitude and behaviour towards safety on the road and being a responsible driver/citizen.
Kismat Savdhani Ka Saath Dethi Hain for Hindustan Unilever     A film on attitude towards safety in the plant/shop floor while handling work related to maintenance of machines, fork lifting, etc. The film uses the background of impact on social and family life post an accident
Performance Development Plan for Hindustan Unilever     The film focuses on the essentials about writing a personal development plan to meet organizational and personal goals.
Tiranga for Feedback Ventures Pvt. Ltd.     A film to communicate the values upheld by the organization which draws a parallel from the leaders of the nation.
Zimmedar Hum Sabhi for Bharti Airtel Ltd.     A customized film on Customer Care. The film was scripted and produced for front line executives of the telecom industry in the areas of managing customer service and service recovery.
North Point for Microsoft Corporation     An enacted case study for discussion on managing conflict.
Concept Organizations
Induction Marico, Geometric, Bell Ceramics, Dabur
Values Feedback Ventures, Microsoft, IOCL
Leadership Blue Dart, Bharti Airtel, Asian Paints
Selling Skills Bombay Dyeing, Bell Ceramics, Monsanto, Uninor
Customer Care Bharti Airtel, MTNL
Safety Hindustan Unilever Ltd, HPCL, ACC Ltd
Performance Management Aditya Birla Group, Asian Paints, Hindustan Unilever, Marico, Mahindra Systech
Motivational Sales Pepsi, DHL
Social Messages National Association of Adoptive Families (NAAF)